PLG Metrics: 12 Key Indicators for Product-Led Growth Success
PLG metrics measure the success of your product-led growth strategy. Learn which metrics matter at each stage, with benchmarks from 600+ SaaS companies.
OKR Examples: 15 Real-World Goals from Google, Netflix & More
OKRs work best when you see them in action. See 15 real-world OKR examples from Google, Netflix, Spotify, and top product teams. Each example includes the objective, key results, and guidance on how to adapt it.
OKRs vs KPIs: What's the Difference and When to Use Each
OKRs and KPIs are often confused, but they serve different purposes. OKRs drive change with ambitious goals. KPIs monitor ongoing business health. Here's when to use each.
50+ User Interview Questions That Uncover Real Insights
A practical guide to user interview questions organized by discovery phase, featuring expert insights from GitHub, Zalando, and proven frameworks.
Product Positioning: How to Stand Out in Your Market
Product positioning is the foundation of every successful product launch. It determines how customers perceive your product, why they choose you over alternatives, and whether your messaging resonates.
How to Build a Go-to-Market Strategy: The 7-Step Framework
Learn how to build a go-to-market strategy with this 7-step framework. Includes GTM types, real examples, and expert insights from SVPG.
Product-Led Growth: Build Products That Sell Themselves
Product-led growth uses the product itself to drive acquisition, conversion, and expansion. Learn PLG metrics, implementation frameworks, and lessons from practitioners.
Product Coaching for Startups: From 0 to Product-Market Fit
Product coaching helps startups find product-market fit faster. Expert guidance for founders and small product teams from idea validation to growth.
The OKR Framework: How to Set Goals That Drive Results
The OKR framework is more than a goal-setting template. Learn why stretch goals work, how to implement OKRs in your team, and see role-specific examples.
Usability Testing: How to Run Effective User Tests
You've shipped a feature your team spent weeks building. Usage metrics come in. They're disappointing. Users aren't completing the flow. Support tickets pile up asking how to do something that seemed obvious.
User Research Methods: The Handbook for Product Teams
A practical guide to user research methods for product teams, featuring expert insights from practitioners at GitHub, Zalando, and Riot Games.
Product-Market Fit: What It Is and How to Measure It
Product-market fit is the moment when your product stops being a solution in search of a problem and becomes the solution to a problem people are desperate to solve. Learn what PMF is, how to find it, how to measure it, and what it feels like when you've achieved it.