PLG Metrics: 12 Key Indicators for Product-Led Growth Success
PLG metrics measure the success of your product-led growth strategy. Learn which metrics matter at each stage, with benchmarks from 600+ SaaS companies.
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OKR Examples: 15 Real-World Goals from Google, Netflix & More
OKRs work best when you see them in action. See 15 real-world OKR examples from Google, Netflix, Spotify, and top product teams. Each example includes the objective, key results, and guidance on how to adapt it.
OKRs vs KPIs: What's the Difference and When to Use Each
OKRs and KPIs are often confused, but they serve different purposes. OKRs drive change with ambitious goals. KPIs monitor ongoing business health. Here's when to use each.
50+ User Interview Questions That Uncover Real Insights
A practical guide to user interview questions organized by discovery phase, featuring expert insights from GitHub, Zalando, and proven frameworks.
Product Positioning: How to Stand Out in Your Market
Product positioning is the foundation of every successful product launch. It determines how customers perceive your product, why they choose you over alternatives, and whether your messaging resonates.
How to Build a Go-to-Market Strategy: The 7-Step Framework
Learn how to build a go-to-market strategy with this 7-step framework. Includes GTM types, real examples, and expert insights from SVPG.
Product-Led Growth: Build Products That Sell Themselves
Product-led growth uses the product itself to drive acquisition, conversion, and expansion. Learn PLG metrics, implementation frameworks, and lessons from practitioners.
Product Coaching for Startups: From 0 to Product-Market Fit
Product coaching helps startups find product-market fit faster. Expert guidance for founders and small product teams from idea validation to growth.
The OKR Framework: How to Set Goals That Drive Results
The OKR framework is more than a goal-setting template. Learn why stretch goals work, how to implement OKRs in your team, and see role-specific examples.
Usability Testing: How to Run Effective User Tests
You've shipped a feature your team spent weeks building. Usage metrics come in. They're disappointing. Users aren't completing the flow. Support tickets pile up asking how to do something that seemed obvious.
User Research Methods: The Handbook for Product Teams
A practical guide to user research methods for product teams, featuring expert insights from practitioners at GitHub, Zalando, and Riot Games.
Product-Market Fit: What It Is and How to Measure It
Product-market fit is the moment when your product stops being a solution in search of a problem and becomes the solution to a problem people are desperate to solve. Learn what PMF is, how to find it, how to measure it, and what it feels like when you've achieved it.
Product Marketing: Complete Guide for Product Teams
Learn the Four Pillars of product marketing from SVPG. Understand how product marketing and product management work together to drive product success.
10 User Story Examples + Templates for Agile Teams
A user story is a short description of a feature from the end user's perspective: As a [user type], I want [goal] so that [benefit]. This guide covers 10 real-world examples, the INVEST framework, acceptance criteria templates, and how to break epics into stories.
User Story Mapping: The Complete Guide With Examples [2026]
User story mapping is a workshop-based technique that visualizes the user's journey through your product. This complete guide includes two detailed real-world examples, MVP definition techniques, and how to pitch your story map to teams and stakeholders.
15 Product Vision Examples + Complete Guide [2026]
There’s the assumption that the “average” person has about 10 ideas in their life that could/would change the world. Very successful people have about 15-20 of these ideas. That’s interesting, isn’t it? How do you really know that an idea could become a life-changing billion-dollar product or...
The Vision-Based Product Strategy
Have you ever wondered how certain intrinsically motivated people and companies, driven by a strong sense of passion and commitment, continually change the world we live in? If you want to understand how they do it, keep reading! This blog post takes you behind the scenes of an effective and...
Product Strategy: The Essential Guide for Product Managers
Product strategy is a high-level plan that connects your product vision to execution. Learn frameworks, expert insights from SVPG, and how to create a strategy that drives real decisions.
Product Launch Checklist: 25 Steps to a Successful Release
Master your product launch with this 25-step checklist. Timeline templates, stakeholder communication guides, and rollback planning from 50+ launches.
How to Run Product Discovery That Finds Real Problems
Teams waste $29.5 billion annually on unused software features. Learn the product discovery process that prevents this—including 12 techniques, templates, and frameworks with expert insights.
How to Create a Product Roadmap: A Step-by-Step Process
A product roadmap is a visual, strategic document that communicates your product's direction, priorities, and planned releases over time. Learn the 4-step process to create roadmaps that align teams and stakeholders.
The Practical Guide to OKRs: Objectives and Key Results
What are OKRs and how do they work? Learn the complete OKR framework with practical examples, a 5-step planning process, and best practices for product teams.
Post-Mortem Meetings: How to Run Them Effectively
The post-mortem meeting just ended. An hour of finger-pointing, defensive explanations, and vague promises to "be more careful next time." No one wants to bring up issues anymore. Sound familiar? A well-run post-mortem should feel completely different.
Organic Organization: What It Is and How to Build One
An organic organization is a flexible, decentralized organizational structure that prioritizes adaptability, employee empowerment, and horizontal communication over rigid hierarchy. This guide explores what makes organic organizations work, why the famous Spotify model failed to deliver on its pr...