Product Marketing: Complete Guide for Product Teams
Learn the Four Pillars of product marketing from SVPG. Understand how product marketing and product management work together to drive product success.
Learn the Four Pillars of product marketing from SVPG. Understand how product marketing and product management work together to drive product success.
A user story is a short description of a feature from the end user's perspective: As a [user type], I want [goal] so that [benefit]. This guide covers 10 real-world examples, the INVEST framework, acceptance criteria templates, and how to break epics into stories.
User story mapping is a workshop-based technique that visualizes the user's journey through your product. This complete guide includes two detailed real-world examples, MVP definition techniques, and how to pitch your story map to teams and stakeholders.
There’s the assumption that the “average” person has about 10 ideas in their life that could/would change the world. Very successful people have about 15-20 of these ideas. That’s interesting, isn’t it? How do you really know that an idea could become a life-changing billion-dollar product or...
Have you ever wondered how certain intrinsically motivated people and companies, driven by a strong sense of passion and commitment, continually change the world we live in? If you want to understand how they do it, keep reading! This blog post takes you behind the scenes of an effective and...
Product strategy is a high-level plan that connects your product vision to execution. Learn frameworks, expert insights from SVPG, and how to create a strategy that drives real decisions.
Master your product launch with this 25-step checklist. Timeline templates, stakeholder communication guides, and rollback planning from 50+ launches.
Teams waste $29.5 billion annually on unused software features. Learn the product discovery process that prevents this—including 12 techniques, templates, and frameworks with expert insights.
A product roadmap is a visual, strategic document that communicates your product's direction, priorities, and planned releases over time. Learn the 4-step process to create roadmaps that align teams and stakeholders.
What are OKRs and how do they work? Learn the complete OKR framework with practical examples, a 5-step planning process, and best practices for product teams.
The post-mortem meeting just ended. An hour of finger-pointing, defensive explanations, and vague promises to "be more careful next time." No one wants to bring up issues anymore. Sound familiar? A well-run post-mortem should feel completely different.
An organic organization is a flexible, decentralized organizational structure that prioritizes adaptability, employee empowerment, and horizontal communication over rigid hierarchy. This guide explores what makes organic organizations work, why the famous Spotify model failed to deliver on its pr...